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institution:"Gesellschaft für Integrierte Kommunikationsforschung"
~institution:"EBS Business School"
~institution:"Leuphana Universität Lüneburg"
~subject:"Markenführung"
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Gesellschaft für Integrierte Kommunikationsforschung
EBS Business School
Leuphana Universität Lüneburg
Springer Fachmedien Wiesbaden
17
NetLibrary, Inc
4
Fachhochschule Reutlingen / European School of Business
2
Haufe-Lexware GmbH & Co. KG
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Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
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Lehmanns Media GmbH
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National Bureau of Economic Research
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
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Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
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Marketing zwischen Theorie und Praxis e.V. / Alumni
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New Business Verlag GmbH & Co. KG
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Society for Consumer Psychology.
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ECONIS (ZBW)
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Connecting brand identity and consumer-based brand equity for tourism destinations : a structural model of leisure visitors’ destination brand associations
Hodson, Julian Michael
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2021
Persistent link: https://www.econbiz.de/10012420330
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Influencer Marketing : zur Wirkung der Glaubwürdigkeit auf die Marke
Tabellion, Jana
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2019
Persistent link: https://www.econbiz.de/10011991032
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