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institution:"Gesellschaft für Integrierte Kommunikationsforschung"
~institution:"EBS Business School"
~subject:"Markenführung"
~subject:"Media effect"
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Markenführung
Media effect
Brand image
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Markenimage
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Gesellschaft für Integrierte Kommunikationsforschung
EBS Business School
Springer Fachmedien Wiesbaden
17
NetLibrary, Inc
4
Fachhochschule Reutlingen / European School of Business
2
Haufe-Lexware GmbH & Co. KG
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Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
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Lehmanns Media GmbH
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National Bureau of Economic Research
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American Marketing Association
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Brandsboard e.V.
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Edward Elgar Publishing
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Erich-Schmidt-Verlag <Berlin>
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European University Institute
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Friedrich-Schiller-Universität Jena
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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International Institute for Environment and Development
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Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
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Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
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Leuphana Universität Lüneburg
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Marketing zwischen Theorie und Praxis e.V. / Alumni
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New Business Verlag GmbH & Co. KG
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Pearson Studium
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RWTH Aachen
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Society for Consumer Psychology.
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Springer Gabler <Firma>
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Taylor and Francis.
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Universitat Pompeu Fabra / Departament d'Economia i Empresa
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Advertising Research Center <Henley-on-Thames>
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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ECONIS (ZBW)
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Best for planning : b4p ; das ist der Plan
Gesellschaft für Integrierte Kommunikationsforschung
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2013-2021: München : GIK
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1.2013-2021
Persistent link: https://www.econbiz.de/10010211446
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Influencer Marketing : zur Wirkung der Glaubwürdigkeit auf die Marke
Tabellion, Jana
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2019
Persistent link: https://www.econbiz.de/10011991032
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