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institution:"Gosudarstvennyj Universitet Upravlenija <Moskau>"
~institution:"Bertelsmann Stiftung"
~institution:"Books on Demand GmbH <Norderstedt>"
~institution:"Institut Afriki"
~subject:"Interkulturelles Marketing"
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Interkulturelles Marketing
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Gosudarstvennyj Universitet Upravlenija <Moskau>
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Marketing in Theorie und Praxis : Beiträge zur angewandten Marketingforschung und -konzeption
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Standardisierung versus Differenzierung als zentrales Entscheidungsproblem interkultureller Kommunikationspolitik : eine Analyse am Beispiel der BRIC-Staaten
Reineke, Anna
;
Runia, Peter
-
2015
Persistent link: https://www.econbiz.de/10011380660
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