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institution:"Innocenzo Gasparini Institute for Economic Research <Mailand>"
subject:"EU-Staaten"
~institution:"American Marketing Association"
~institution:"Verlag Dr. Kovač"
~person:"LaPlaca, Peter L."
~person:"Lusch, Robert F."
~subject:"USA"
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Innocenzo Gasparini Institute for Economic Research <Mailand>
American Marketing Association
Verlag Dr. Kovač
Summer Educators' Conference <1985, Washington, DC>
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1985 AMA educators' proceedings
Lusch, Robert F.
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American Marketing Association
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1985
Persistent link: https://www.econbiz.de/10001548945
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Marketing strategies for a tough environment
LaPlaca, Peter L.
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1980
Persistent link: https://www.econbiz.de/10001477616
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