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institution:"Universität St. Gallen / Institut für Marketing"
~institution:"Marketing zwischen Theorie und Praxis e.V. / Alumni"
~person:"Feige, Stephan"
~subject:"Herkunftsbezeichnung"
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Herkunftsbezeichnung
Consumer behaviour
1
Designation of origin
1
Deutschland
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Germany
1
Imagewerbung
1
International marketing
1
Internationales Marketing
1
Konsumentenverhalten
1
Markenwert
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Regionales Marketing
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Willingness to pay
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Zahlungsbereitschaftsanalyse
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Book / Working Paper
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German
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Feige, Stephan
Fischer, Peter Mathias
1
Mahrenholz, Peter John
1
Reinecke, Sven
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Universität St. Gallen / Institut für Marketing
Marketing zwischen Theorie und Praxis e.V. / Alumni
Jung von Matt AG <Hamburg>
1
htp St. Gallen Managementberatung AG
1
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ECONIS (ZBW)
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Marke Deutschland : Image und Mehrwert im internationalen Marketing ; Empirische Ergebnisse
Feige, Stephan
;
Fischer, Peter Mathias
;
Mahrenholz, …
-
2014
Persistent link: https://www.econbiz.de/10014290890
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