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isPartOf:"11 Fallstudien von Handelsunternehmen"
~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of retailing and consumer services"
~person:"Kent, Anthony"
~subject:"Service quality"
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Service quality
Beziehungsmarketing
1
Consumer behaviour
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Customer experience
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Dienstleistungsqualität
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Einzelhandel
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Fashion retail
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In-store technologies
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Multichannel strategy
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Omnichannel
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Kent, Anthony
Alexander, Bethan
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11 Fallstudien von Handelsunternehmen
International journal of retail & distribution management
Journal of retailing and consumer services
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ECONIS (ZBW)
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Change in technology-enabled omnichannel customer experiences in-store
Alexander, Bethan
;
Kent, Anthony
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169724
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