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isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~accessRights:"restricted"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~language:"eng"
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Advertising effects
5
Print advertising
5
Printwerbung
5
Werbewirkung
5
Advertising
4
Werbung
3
Language
2
Sprache
2
print advertising
2
Anthropomorphism
1
Cognition
1
Consumer behaviour
1
Creativity
1
Gender
1
Geschlecht
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Hispanic
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Hispanics
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Hispano-Amerikaner
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Interactive media
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Interaktive Medien
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Rhetorik
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Alvarez, Cecilia M. O.
1
Andras, Trina Larsen
1
Burgers, Christian
1
De-La-Torre, Ricardo León
1
Iepsma, Marlies A. R.
1
Konijn, Elly
1
Kwak, Hyokjin
1
Neijens, Peter C.
1
Puzakova, Marina
1
Rauwers, Fabiënne
1
Reavey, Brooke
1
Steen, Gerard
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Tsichla, Eirini
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Uribe, Rodrigo
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
International journal of advertising : the quarterly review of marketing communications
Journal of advertising research
6
Journal of marketing communications
4
History of retailing and consumption
3
International journal of advertising : the review of marketing communications
3
Journal of business research : JBR
3
Journal of international consumer marketing
3
Services marketing quarterly
3
Working paper / National Bureau of Economic Research, Inc.
3
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of current issues and research in advertising
2
Journal of global marketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of media business studies
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
American economic journal
1
American economic journal : a journal of the American Economic Association
1
Australasian marketing journal
1
Business and Economic Research : BER
1
Designing and communicating experience
1
Discussion paper / Centre for Economic Policy Research
1
Discussion papers / CEPR
1
Economics and business review
1
Eurasian business review
1
European journal of political economy
1
Global observations of the influence of culture on consumer buying behavior
1
Handbook of media economics ; volume 1
1
Health marketing quarterly
1
International journal of economic policy studies
1
International journal of innovation & sustainable development : IJISD
1
International journal of internet marketing and advertising : IJIMA
1
International journal of nonprofit & voluntary sector marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Japan and the world economy : international journal of theory and policy
1
Journal of business-to-business marketing
1
Journal of consumer marketing
1
Journal of economic behavior & organization : JEBO
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of historical research in marketing
1
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1
The multidimensionality of anthropomorphism in advertising : the moderating roles of cognitive busyness and assertive language
Reavey, Brooke
;
Puzakova, Marina
;
Andras, Trina Larsen
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 440-462
Persistent link: https://www.econbiz.de/10011882008
Saved in:
2
Investigating the persuasive impact and underlying processes of interactive magazine ads in a real-life setting
Rauwers, Fabiënne
;
Voorveld, Hilde
;
Neijens, Peter C.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 806-827
Persistent link: https://www.econbiz.de/10012492589
Saved in:
3
Should I say it in English? : exploring language effects on print advertising among Latin American bilinguals
Alvarez, Cecilia M. O.
;
Uribe, Rodrigo
;
De-La-Torre, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 975-993
Persistent link: https://www.econbiz.de/10011859177
Saved in:
4
Gender portrayals revisited : searching for explicit and implicit stereotypes in Cypriot magazine advertisements
Tsichla, Eirini
;
Zotos, Yorgos
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 983-1007
Persistent link: https://www.econbiz.de/10011644538
Saved in:
5
Making ads less complex, yet more creative and persuasive : the effects of conventional metaphors and irony in print advertising
Burgers, Christian
;
Konijn, Elly
;
Steen, Gerard
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 515-532
Persistent link: https://www.econbiz.de/10011546633
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