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isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Print advertising
16
Printwerbung
16
Advertising effects
9
Werbewirkung
9
Advertising
4
Estimation
4
Schätzung
4
Werbung
4
Internet marketing
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Netherlands
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Niederlande
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Online-Marketing
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Advertising planning
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Consumer behaviour
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Deutschland
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Frauen
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Germany
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Großbritannien
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United Kingdom
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Werbeplanung
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Women
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1855-1871
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Advertising effectiveness
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Australia
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Australien
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Bibliometrics
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Bibliometrie
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Competition
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France
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Frankreich
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Hautpflegemittel
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Internet
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Internet complementarity
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Leicester
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Magazine
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Market structure
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Marokko
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Athey, Susan
1
Calvano, Emilio
1
Gans, Joshua
1
Plakoyiannaki, Emmanuella
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Zotos, Yorgos
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
European journal of marketing : EJM
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of marketing communications
5
Journal of current issues and research in advertising : JCIRA
4
History of retailing and consumption
3
Journal of advertising research
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
2
Journal of hospitality marketing & management
2
Journal of international consumer marketing
2
Journal of marketing research : JMR
2
Marketing : ZFP ; journal of research and management
2
Australasian marketing journal
1
Business and Economic Research : BER
1
Challenges in an age of dis-engagement
1
Department of Management, Università Ca' Foscari Venezia Working Paper
1
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
1
Economics and business review
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Eurasian business review
1
European retail research
1
Gabler Research
1
Göteborgsstudier i journalistik och masskommunikation
1
International journal of advertising : the review of marketing communications
1
International journal of consumer studies
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of technology marketing : IJTMkt
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business economics : JBE
1
Journal of consumer behaviour : an international research review
1
Journal of fashion marketing and management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international selling and sales management
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
1
Journal of promotion management : JPM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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The impact of consumer multi-homing on advertising markets and media competition
Athey, Susan
;
Calvano, Emilio
;
Gans, Joshua
- In:
Management science : journal of the Institute for …
64
(
2018
)
4
,
pp. 1574-1590
Persistent link: https://www.econbiz.de/10011855634
Saved in:
2
Female role stereotypes in print advertising : identifying associations with magazine and product categories
Plakoyiannaki, Emmanuella
;
Zotos, Yorgos
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1411-1434
Persistent link: https://www.econbiz.de/10009525784
Saved in:
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