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isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~isPartOf:"European journal of marketing : EJM"
~subject:"Germany"
~subject:"Großbritannien"
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
European journal of marketing : EJM
History of retailing and consumption
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Theorie und Praxis der Werbung in den Massenmedien
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Zukunft der Zeitung
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5th Workshop on the Economics of Information and Network Industries : August 30 - 31, 2002
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Efficiency of integrated sponsorship advertising
Dudzik, Thade
;
Gröppel-Klein, Andrea
- In:
Advertising and communication : proceedings 4th …
,
(pp. 193-203)
.
2005
Persistent link: https://www.econbiz.de/10003353801
Saved in:
2
Role portrayals in British magazine advertisements
Lysonski, Steven
- In:
European journal of marketing : EJM
19
(
1985
)
7
,
pp. 37-55
Persistent link: https://www.econbiz.de/10001071431
Saved in:
3
The information content of women's magazine advertising in the UK
Taylor, David B.
- In:
European journal of marketing : EJM
17
(
1983
)
5
,
pp. 28-32
Persistent link: https://www.econbiz.de/10001037594
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