//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of media business studies"
~isPartOf:"Spiegel-Verlagsreihe Fach & Wissen"
~subject:"Brand management"
~subject:"Zeitung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Zeitschriftenwerbung"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Zeitung
Print advertising
15
Printwerbung
15
Advertising effects
8
Werbewirkung
8
Werbung
5
Advertising
4
Estimation
4
Schätzung
4
advertising
4
Anzeigenwerbung
3
Deutschland
3
Germany
3
Netherlands
3
Niederlande
3
Zeitschrift
3
Brand image
2
Magazine publishing
2
Markenführung
2
Markenimage
2
Newspaper
2
Press publisher
2
Presseverlag
2
Structural equation model
2
Strukturgleichungsmodell
2
Zeitschriftenverlag
2
2007-2008
1
Advertising planning
1
Anzeige
1
Australia
1
Australien
1
Bibliometrics
1
Bibliometrie
1
Business model
1
Celebrity endorsement
1
Celebrity-Werbung
1
Competition
1
Country of origin
1
Culture
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Björkroth, Tom
1
Grönlund, Mikko
1
Heuvel, Jauke van den
1
Hornikx, Jos
1
Janssen, Anne
1
Meurs, Frank van
1
Olsen, Ragnhild Kristine
1
Schimmelpfennig, Christian
1
Solvoll, Mona Kristin
1
more ...
less ...
Published in...
All
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Journal of global marketing
Journal of media business studies
Spiegel-Verlagsreihe Fach & Wissen
History of retailing and consumption
3
CESifo working papers
2
Discussion paper / Center for Economic Research, Tilburg University
2
Discussion paper / Department of Business and Management Science
2
Journal of promotion management : JPM
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
NET Institute Working Paper
2
Ross School of Business working paper series
2
Vierteljahrshefte zur Wirtschaftsforschung
2
Working papers / Center on Japanese Economy and Business
2
American economic journal : a journal of the American Economic Association
1
Brand management in emerging markets : theories and practice
1
CEFIR and NES working papers
1
CESifo Working Paper Series
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
CentER Discussion Paper Series
1
Commission of Inquiry into the Marketing of Beef and Veal. Research report
1
Conference Board Reports
1
De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
1
Die Stern-Bibliothek
1
Discussion paper / Centre for Economic Policy Research
1
Discussion paper / NHH, Department of Economics
1
Discussion papers / CEPR
1
EUI ECO Working Paper Series 07-2005
1
EUI working paper / ECO
1
Economics discussion papers
1
Employer Branding : Arbeitgeber positionieren und präsentieren
1
Erasmus journal for philosophy and economics : EJPE
1
European journal of political economy
1
Georgia Tech Scheller College of Business research paper
1
Göteborgsstudier i journalistik och masskommunikation
1
Handbook of media economics ; volume 1
1
IFO-Studien : Zeitschrift für empirische Wirtschaftsforschung
1
International - Europäisch - Regional
1
International journal of business environment : IJBE
1
International journal of consumer studies
1
International journal of economic policy studies
1
International journal of economic research
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
2
Reinventing the business model for local newspapers by building walls
Olsen, Ragnhild Kristine
;
Solvoll, Mona Kristin
- In:
Journal of media business studies
15
(
2018
)
1
,
pp. 24-41
Persistent link: https://www.econbiz.de/10011993175
Saved in:
3
The use of different endorser types in advertising : a content analysis of magazine advertisements
Schimmelpfennig, Christian
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 139-153
Persistent link: https://www.econbiz.de/10012201019
Saved in:
4
Competitive pressure and profitability of newspaper publishing in 12 European countries
Björkroth, Tom
;
Grönlund, Mikko
- In:
Journal of media business studies
15
(
2018
)
4
,
pp. 254-277
Persistent link: https://www.econbiz.de/10012051041
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->