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isPartOf:"American journal of agricultural economics"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"The journal of services marketing"
~person:"McCluskey, Jill J."
~person:"Pauwels, Koen"
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Search: subject_exact:"Konsumentenforschung"
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Consumer behaviour
10
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Advertising effects
5
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5
Internet marketing
3
Online-Marketing
3
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2
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McCluskey, Jill J.
Pauwels, Koen
Lusk, Jayson L.
10
Gijsbrechts, Els
9
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9
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7
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American journal of agricultural economics
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of services marketing
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Food policy : economics planning and politics of food and agriculture
3
MSI reports : working paper series
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Annual review of resource economics
2
CUDARE working papers
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Journal of agricultural & food industrial organization
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Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
2
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2
Journal of marketing research : JMR
2
Journal of retailing
2
The Australian journal of agricultural and resource economics
2
Working paper series / Washington State University, School of Economic Sciences
2
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1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Agricultural and resource economics review : ARER
1
Agricultural economics : the journal of the International Association of Agricultural Economists
1
Applied economic perspectives and policy
1
Canadian journal of agricultural economics : CJAE
1
China economic review : an international journal
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
Energy economics
1
International journal of market research
1
International review of environmental and resource economics
1
Journal of advertising research
1
Journal of agricultural economics
1
Journal of the Academy of Marketing Science
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Journal of wine economics
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Land economics : applied research on environmental resources
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Northeastern U. D’Amore-McKim School of Business Research Paper
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
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ECONIS (ZBW)
10
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date (oldest first)
1
Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
Saved in:
2
Do display ads influence search? Attribution and dynamics in online advertising
Kireyev, Pavel
;
Pauwels, Koen
;
Gupta, Sunil
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 475-490
Persistent link: https://www.econbiz.de/10011596853
Saved in:
3
The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework
Haan, Evert de
;
Wiesel, Thorsten
;
Pauwels, Koen
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 491-507
Persistent link: https://www.econbiz.de/10011596856
Saved in:
4
Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance
Pauwels, Koen
;
Aksehirli, Zeynep
;
Lackman, Andrew
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10011597014
Saved in:
5
Winning hearts, minds and sales : how marketing communication enters the purchase process in emerging and mature markets
Pauwels, Koen
;
Erguncu, Selin
;
Yildirim, Gokhan
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 57-68
Persistent link: https://www.econbiz.de/10009732715
Saved in:
6
Consumer preferences and willingness to pay for oak attributes in Washington Chardonnays
Holmquist, Christina
;
McCluskey, Jill J.
;
Ross, Carolyn
- In:
American journal of agricultural economics
94
(
2012
)
2
,
pp. 556-561
Persistent link: https://www.econbiz.de/10009499776
Saved in:
7
Do positive nutrition shelf labels affect consumer behavior? : findings from a field experiment with scanner data
Berning, Joshua
;
Chouinard, Hayley H.
;
McCluskey, Jill J.
- In:
American journal of agricultural economics
93
(
2011
)
2
,
pp. 364-369
Persistent link: https://www.econbiz.de/10009373401
Saved in:
8
Food and consumer economics
Unnevehr, Laurian J.
;
Eales, James S.
;
Jensen, Helen H.
; …
- In:
American journal of agricultural economics
92
(
2010
)
2
,
pp. 506-521
Persistent link: https://www.econbiz.de/10008904321
Saved in:
9
Political economy of the media and consumer perceptions of biotechnology
McCluskey, Jill J.
;
Swinnen, Johan E. M.
- In:
American journal of agricultural economics
86
(
2004
)
5
,
pp. 1230-1237
Persistent link: https://www.econbiz.de/10002502571
Saved in:
10
Information, consumers, and GMF: a comment
Heiman, Amir
;
Jin, Yanhong
;
Graff, Gregg
;
Zilberman, David
- In:
American journal of agricultural economics
86
(
2004
)
5
,
pp. 1247-1248
Persistent link: https://www.econbiz.de/10002502615
Saved in:
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