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isPartOf:"American journal of agricultural economics"
~isPartOf:"Journal of business research : JBR"
~subject:"California"
~subject:"Wine marketing"
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American journal of agricultural economics
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The service-dominant logic perspective for enhancing the e-commerce of wine : a test/application on the Italian wine sector
Festa, Giuseppe
;
Cuomo, Maria Teresa
;
Metallo, Gerardino
- In:
Journal of business research : JBR
101
(
2019
),
pp. 477-484
Persistent link: https://www.econbiz.de/10012103430
Saved in:
2
The (r)evolution of wine marketing mix : from the 4Ps to the 4Es
Festa, Giuseppe
;
Cuomo, Maria Teresa
;
Metallo, Gerardino
; …
- In:
Journal of business research : JBR
69
(
2016
)
5
,
pp. 1550-1555
Persistent link: https://www.econbiz.de/10011450311
Saved in:
3
The economics of nested names : name specificity, reputations, and price premia
Costanigro, Marco
;
McCluskey, Jill J.
;
Goemans, Christopher
- In:
American journal of agricultural economics
92
(
2010
)
5
,
pp. 1339-1350
Persistent link: https://www.econbiz.de/10009238924
Saved in:
4
Politics, economics, and the regulation of direct interstate shipping in the wine industry
Riekhof, Gina M.
;
Sykuta, Michael Earl
- In:
American journal of agricultural economics
87
(
2005
)
2
,
pp. 439-452
Persistent link: https://www.econbiz.de/10002877220
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