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isPartOf:"Applied economics"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"McMahan, Carolynn"
~subject:"Marketingmanagement"
~subject:"Social web"
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Journal of promotion management : innovations in planning and applied research
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Exploring Youtube marketing communication among 200 leading national advertisers
Park, Jae Hee
;
McMahan, Carolynn
- In:
Journal of promotion management : innovations in …
27
(
2021
)
4
,
pp. 487-502
Persistent link: https://www.econbiz.de/10012497677
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