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isPartOf:"Applied economics letters"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~person:"Aiken, K. Damon"
~person:"Downing, James A."
~subject:"Sport organization"
~subject:"United States"
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Aiken, K. Damon
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Applied economics letters
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Investigating sport fan attitudes toward tanking : the role of values-based connections
Aiken, K. Damon
;
Sukhdial, Ajay
;
Campbell, Richard M. <Jr.>
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
4
,
pp. 256-268
Persistent link: https://www.econbiz.de/10012486328
Saved in:
2
Linking fan values and sponsorship effectiveness : the case of old school values
Aiken, Damon
;
Sukhdial, Ajay
;
Kahle, Lynn R.
;
Downing, …
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
1
,
pp. 56-66
Persistent link: https://www.econbiz.de/10010515316
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