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isPartOf:"Arbeitsberichte des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre der Technischen Universität München"
~isPartOf:"Journal of service management"
~isPartOf:"Revolutionizing innovation : users, communities, and open innovation"
~isPartOf:"The journal of brand management : an international journal"
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Search: subject_exact:"Kundenintegration"
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Customer integration
87
Kundenintegration
87
Beziehungsmarketing
38
Relationship marketing
38
Betriebliche Wertschöpfung
26
Value creation
26
Brand management
21
Markenführung
21
Consumer behaviour
19
Konsumentenverhalten
19
Innovation management
17
Innovationsmanagement
17
Social Web
16
Social web
16
Dienstleistungsqualität
15
Service quality
15
Co-creation
14
Innovation
14
Dienstleistung
13
Open Innovation
13
Open innovation
13
Services
13
Brand
11
Markenartikel
11
Value co-creation
10
Service-Dominant Logic
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Service-dominant logic
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Internet marketing
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Markenimage
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Online-Marketing
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Service industry
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Customer satisfaction
7
Customer value
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Kundenwert
7
Kundenzufriedenheit
7
Lieferantenmanagement
7
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7
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6
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Witell, Lars
5
Jaakkola, Elina
4
Piller, Frank T.
4
Edvardsson, Bo
3
Helkkula, Anu
3
Ind, Nicholas
3
Bilstein, Nicola
2
Birgelen, Marcel van
2
Carlson, Jamie
2
Cova, Bernard
2
De Vries, Natalie Jane
2
Elg, Mattias
2
Engström, Jon
2
Fisk, Raymond P.
2
Gustafsson, Anders
2
Hammedi, Wafa
2
Hollebeek, Linda D.
2
Iglesias, Oriol
2
Kristensson, Per
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McColl-Kennedy, Janet R.
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Mele, Cristina
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Merrilees, Bill
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Miller, Dale
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Patrício, Lia
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Reichwald, Ralf
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Russo Spena, Tiziana
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1
Akaka, Melissa Archpru
1
Akpinar, Ezgi
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Anderson, Helén
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Anderson, Laurel
1
Arvola, René
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Ball, A. Dwayne
1
Basil, Debra Z.
1
Bateman, Nicola
1
Beckman, Terry
1
Beirão, Gabriela
1
Benkler, Yochai
1
Benoit, Sabine
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Arbeitsberichte des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre der Technischen Universität München
Journal of service management
Revolutionizing innovation : users, communities, and open innovation
The journal of brand management : an international journal
Journal of business research : JBR
147
Industrial marketing management : the international journal for industrial and high-tech firms
75
Journal of retailing and consumer services
73
SpringerLink / Bücher
47
International journal of innovation management
45
The journal of product innovation management : an international publication of the Product Development & Management Association
45
The journal of services marketing
44
Technological forecasting & social change : an international journal
38
Research policy : policy, management and economic studies of science, technology and innovation
35
International journal of hospitality management
33
The journal of business & industrial marketing
33
The service industries journal
31
Journal of marketing management : MM
29
Journal of strategic marketing
26
Service business
25
Marketing theory
24
Journal of service research : JSR
23
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
22
Kundenintegration : Forum Dienstleistungsmanagement
22
Public management review
22
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
21
International journal of technology marketing : IJTMkt
21
Journal of marketing
21
International journal of technology management : IJTM
20
Journal of service theory and practice : JSTP
20
Tourism management : research, policies, practice
20
International journal of contemporary hospitality management
19
Journal of the Academy of Marketing Science
17
The journal of product & brand management
17
Creativity and innovation management
16
International journal of quality and service sciences
16
Marketing intelligence & planning
16
European management journal
15
International journal of product development : IJPD
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Customer engagement : contemporary issues and challenges
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
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ECONIS (ZBW)
87
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87
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1
Co-creation in healthcare : framing the outcomes and their determinants
Fusco, Floriana
;
Marsilio, Marta
;
Guglielmetti, Chiara
- In:
Journal of service management
34
(
2023
)
6
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014456542
Saved in:
2
Boundary work in value co-creation practices : the mediating role of cognitive assistants
Mele, Cristina
;
Russo Spena, Tiziana
;
Marzullo, MariaLuisa
- In:
Journal of service management
33
(
2022
)
2
,
pp. 342-362
Persistent link: https://www.econbiz.de/10012880729
Saved in:
3
Service design in healthcare : a segmentation-based approach
Engström, Jon
;
Norin, Olof
;
De Gosson de Varennes, Serge
; …
- In:
Journal of service management
33
(
2022
)
6
,
pp. 50-78
Persistent link: https://www.econbiz.de/10013537611
Saved in:
4
Customer-to-customer interactions in the sport fan context : typology, framework (C2CIF) and directions for future research
Uhrich, Sebastian
;
Grohs, Reinhard
;
Koenigstorfer, Joerg
- In:
Journal of service management
35
(
2024
)
1
,
pp. 53-70
Persistent link: https://www.econbiz.de/10014456578
Saved in:
5
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
6
Bridging two tales of engagement : a meta-analytic review of employee engagement and customer engagement in service contexts
Michel, Eric J.
;
Lindsey-Hall, Kristina K.
;
Kepes, Sven
; …
- In:
Journal of service management
34
(
2023
)
5
,
pp. 843-866
Persistent link: https://www.econbiz.de/10014456476
Saved in:
7
Customer fairness perceptions in augmented reality-based online services
Christ-Brendemühl, Sonja
;
Schaarschmidt, Mario
- In:
Journal of service management
33
(
2022
)
1
,
pp. 9-32
Persistent link: https://www.econbiz.de/10012797603
Saved in:
8
Motivating gender toward co-creation : a study on hedonic activities, social importance, and personal values
Kennedy, Eric
;
Guzman, Francisco
;
Ind, Nicholas
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 127-140
Persistent link: https://www.econbiz.de/10013170533
Saved in:
9
Better together : involving consumers in the ideation, creation and dissemination of transformative value
Bilstein, Nicola
;
Verlegh, Peeter
;
Klostermann, Jan
; …
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 520-530
Persistent link: https://www.econbiz.de/10013325696
Saved in:
10
Value co-creation through social media : a multistakeholder, communication perspective
Ravazzani, Silvia
;
Hazée, Simon
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 589-600
Persistent link: https://www.econbiz.de/10013325717
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