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isPartOf:"Arbeitspapier / Forschungsgruppe Konsum und Verhalten"
~isPartOf:"International journal of services technology and management"
~subject:"China"
~type:"article"
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China
Consumer behaviour
2
Cosmetics
2
Konsumentenverhalten
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Kosmetik
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Beziehungsmarketing
1
Brand image
1
Customer satisfaction
1
Customer service
1
Designation of origin
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Dienstleistungsqualität
1
Herkunftsbezeichnung
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Korean cosmetic products
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Kundenservice
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Kundenzufriedenheit
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Markenimage
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Quality management
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Qualitätsmanagement
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Relationship marketing
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Service quality
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South Korea
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Südkorea
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Viral marketing
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Virales Marketing
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cosmetics shop
1
country image
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e-WOM
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electronic word-of-mouth
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purchase intention
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regional branding
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rich knowledge customers
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service quality
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Li, Dekui
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Xiao, Zhehui
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Zhang, Jinlong
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Arbeitspapier / Forschungsgruppe Konsum und Verhalten
International journal of services technology and management
Feminist economics
2
Gender, China and the World Trade Organization : essays from feminist economics
2
Journal of consumer behaviour : an international research review
2
Asia Pacific journal of marketing and logistics
1
Digital strategies in a global market : navigating the Fourth Industrial Revolution
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International journal of advertising : the quarterly review of marketing communications
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International journal of logistics : research and applications
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Journal of Asian finance, economics and business : JAFEB
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Journal of retailing and consumer services
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Journal of science and technology policy management : JSTPC
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The international review of retail, distribution and consumer research
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Young consumers : insight and ideas for responsible marketers
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The effect of e-WOM on country image and purchase intention : an empirical study on Korean cosmetic products in China
Xiao, Zhehui
;
Zhang, Jinlong
;
Li, Dekui
- In:
International journal of services technology and management
22
(
2016
)
1/2
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011645266
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