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isPartOf:"Arbeitspapiere zur immobilienwirtschaftlichen Forschung und Praxis"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Advertising effects"
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Advertising effects
Market research
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Cornwell, T. Bettina
1
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1
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Levy, Sidney J.
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Arbeitspapiere zur immobilienwirtschaftlichen Forschung und Praxis
Journal of business research : JBR
Journal of the Academy of Marketing Science
Journal of marketing research : JMR
6
International journal of market research : JMRS ; the journal of the Market Research Society
5
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
4
Gabler Edition Wissenschaft
3
Handbuch der Marktforschung
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of advertising research
3
International advertising and communication : current insights and empirical findings
2
International journal of advertising : the review of marketing communications
2
Journal of consumer behaviour : an international research review
2
Journal of marketing communications
2
Lehrbuch
2
Managementwissen für Studium und Praxis
2
Marketing : journal of research and management
2
Medienmanagement und E-Business
2
Organisation und praktische Anwendung
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Qualitative marketing research : approaches, techniques and analysis
2
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
2
Routledge studies in marketing
2
SpringerLink / Bücher
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
A century of marketing
1
A master class in brand planning : the timeless works of Stephen King
1
Advertising Research Foundation Publications
1
Betriebswirtschaftliche Abhandlungen
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CRESC - culture, economics and the social
1
Der Markt : international journal of marketing
1
Die Betriebswirtschaft : DBW
1
ERIM report series research in management
1
Econometric models in marketing
1
Edition IP
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European Advertising Academy
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European research studies
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Finanzierung des Sports : Beiträge des 2. Kölner Sportökonomie-Kongresses
1
Forschungsgruppen Konsum und Verhalten
1
Freiburger betriebswirtschaftliche Diskussionsbeiträge
1
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
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1
Sponsorship-linked marketing : research surpluses and shortages
Cornwell, T. Bettina
;
Kwon, Youngbum
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 607-629
Persistent link: https://www.econbiz.de/10012293287
Saved in:
2
Relationship advertising : how advertising can enhance social bonds
Malefyt, Timothy de Waal
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2494-2502
Persistent link: https://www.econbiz.de/10011399533
Saved in:
3
How captive is your audience? : defining overall advertising involvement
Spielmann, Nathalie
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
66
(
2013
)
4
,
pp. 499-505
Persistent link: https://www.econbiz.de/10009724775
Saved in:
4
Intègraphy : a multi-method approach to situational analysis
Levy, Sidney J.
;
Kellstadt, Charles H.
- In:
Journal of business research : JBR
65
(
2012
)
7
,
pp. 1073-1077
Persistent link: https://www.econbiz.de/10009562162
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