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isPartOf:"Berichte aus der Betriebswirtschaft"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Nepalese journal of finance : a publication of Uniglobe College"
~subject:"Brand"
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Berichte aus der Betriebswirtschaft
Journal of business research : JBR
Nepalese journal of finance : a publication of Uniglobe College
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Simple = Authentic : the effect of visually simple package design on perceived brand authenticity and brand choice
Wang, Yan
;
Jiang, Jing
;
Gong, Xiushuang
;
Wang, Jie
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380318
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2
Gamified package : consumer insights into multidimensional brand engagement
Syrjälä, Henna
;
Kauppinen-Räisänen, Hannele
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 423-434
Persistent link: https://www.econbiz.de/10012417006
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