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isPartOf:"Berichte aus der Betriebswirtschaft"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Nepalese journal of finance : a publication of Uniglobe College"
~subject:"Product design"
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Search: subject_exact:"Packaging"
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Product design
Consumer behaviour
10
Konsumentenverhalten
10
Packaging
10
Verpackung
10
Brand image
6
Brand management
6
Markenführung
6
Markenimage
6
Produktgestaltung
4
Advertising effects
3
Werbewirkung
3
brand image
3
packaging
3
price
3
Advertising
2
Perception
2
Product quality
2
Produktqualität
2
Schweden
2
Sweden
2
Transportverpackung
2
Wahrnehmung
2
Werbung
2
quality
2
Accounting information system
1
Activity-based costing
1
Aesthetics
1
Automobilzulieferindustrie
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Automotive parts
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Automotive supplier industry
1
Brand credibility
1
Branding
1
Buying behavior
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Celebrity endorsement
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Celebrity-Werbung
1
Color
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Confidence
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Consumer buying behaviour
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Cost-benefit analysis
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English
4
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Borgelink, Bianca G. D.
1
Fransen, Marieke L.
1
Honea, Heather
1
Horsky, Sharon
1
Khadka, Jenil
1
Lockshin, Larry
1
Louviere, Jordan
1
Mueller, Simone
1
Rompay, Thomas J. L. van
1
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Berichte aus der Betriebswirtschaft
Marketing letters : a journal of research in marketing
Nepalese journal of finance : a publication of Uniglobe College
Journal of retailing and consumer services
6
Multisensory packaging : designing new product experiences
6
Journal of business research : JBR
4
Journal of international consumer marketing
4
Journal of retailing
3
European journal of marketing
2
International journal of retail & distribution management
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of marketing
2
Journal of marketing communications
2
Qualitative market research : an international journal
2
The international review of retail, distribution and consumer research
2
The journal of product & brand management
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Agrarökonomische Diskussionsbeiträge
1
Agribusiness : an internat. journal
1
Athens journal of business & economics : AJBE
1
Business and Economic Research : BER
1
CHE research paper
1
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
1
Contemporary trends in innovative marketing strategies
1
DUV : Wirtschaftswissenschaft
1
Design Management konkret
1
Environment monographs
1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
Geisenheimer Berichte : Veröffentlichungen der Hochschule Geisenheim
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
Human factors and ergonomics in consumer product design : uses and applications
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of procurement management
1
International journal of product development : IJPD
1
International journal of services and operations management
1
International journal of technology marketing : IJTMkt
1
Italian journal of marketing : ITJM
1
Its Consumer marketing series
1
Its Marketing series
1
Jahrbuch Seniorenmarketing
1
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ECONIS (ZBW)
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1
Impact of product packaging on consumer buying behavior : a case of Kathmandu Valley
Khadka, Jenil
- In:
Nepalese journal of finance : a publication of Uniglobe …
7
(
2020
)
3
,
pp. 56-66
Persistent link: https://www.econbiz.de/10014494247
Saved in:
2
Light as a feather : effects of packaging imagery on sensory product impressions and brand evaluation
Rompay, Thomas J. L. van
;
Fransen, Marieke L.
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 397-407
Persistent link: https://www.econbiz.de/10010439154
Saved in:
3
The power of plain : intensifying product experience with neutral aesthetic context
Honea, Heather
;
Horsky, Sharon
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 223-235
Persistent link: https://www.econbiz.de/10009530050
Saved in:
4
What you see may not be what you get : asking consumers what matters may not reflect what they choose
Mueller, Simone
;
Lockshin, Larry
;
Louviere, Jordan
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
4
,
pp. 335-350
Persistent link: https://www.econbiz.de/10008796182
Saved in:
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