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Markentransfer
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Brand extension
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Brand management
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Deutschland
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Dienstleistungsbetrieb
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Dienstleistungsmarketing
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Erfolgsfaktor
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Hüttl-Maack, Verena
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Meier-Bickel, Thomas
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Berichte aus der Betriebswirtschaft
The journal of brand management : an international journal
28
Journal of business research : JBR
24
The journal of product & brand management
21
Psychology & marketing
17
European journal of marketing : EJM
12
Brand management ; Vol. 3
10
Gabler Edition Wissenschaft / Marken- und Produktmanagement
10
Journal of the Academy of Marketing Science
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of marketing
7
Journal of retailing and consumer services
7
SpringerLink / Bücher
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing management : MM
6
Journal of marketing research : JMR
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
The IUP journal of brand management : IJBRM
6
Marketing letters : a journal of research in marketing
5
Research
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Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of sport management and marketing : IJSMM
4
Journal of fashion marketing and management
4
Journal of international consumer marketing
4
Reihe: Marketing : MAR
4
The journal of consumer marketing
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Innovatives Markenmanagement
3
International journal of business and globalisation : IJBG
3
International journal of hospitality management
3
International journal of sports marketing & sponsorship
3
International marketing review
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of retailing
3
Journal of service research : JSR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Die Wirkung von Ähnlichkeit und Zusatzinformation auf den Erfolg von Markenerweiterungen
Hüttl-Maack, Verena
-
2011
Persistent link: https://www.econbiz.de/10009233642
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Markenerweiterungen : eine empirische Analyse bei ausgewählten Dienstleistungsunternehmen
Meier-Bickel, Thomas
-
2006
Persistent link: https://www.econbiz.de/10003326423
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