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isPartOf:"Bfa-Marktinformation / MI-B"
~isPartOf:"Cases on branding strategies and product development : successes and pitfalls"
~isPartOf:"The journal of brand management : an international journal"
~person:"García Medina, Irene"
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Bfa-Marktinformation / MI-B
Cases on branding strategies and product development : successes and pitfalls
The journal of brand management : an international journal
Developing successful global strategies for marketing luxury brands
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Consumer-brand relationships within the luxury cosmetic domain
Hodge, April Charlotte
;
González Romo, Zahaira
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 631-657
Persistent link: https://www.econbiz.de/10011399852
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