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isPartOf:"British journal of management : BJM"
~isPartOf:"Lehrbuch"
~isPartOf:"Springer eBook Collection / Business and Economics"
~person:"Pepels, Werner"
~subject:"Bibliometrics"
~subject:"Kostenrechnung"
~subject:"Marketing"
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Moderne Marketingpraxis : die Managementgrundlagen der praxisorientierten Absatzwirtschaft mit großem Klausurvorbereitungsteil
Pepels, Werner
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2009
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2., vollst. überarb. und erw. Aufl.
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