Gerpott, Torsten; Berg, Sabrina - In: Business & Information Systems Engineering 3 (2011) 5, pp. 279-287
This article develops 11 hypotheses on impacts of six customer characteristics on an individual’s willingness to use mobile location based services (LBS). Hypotheses are tested in a sample of 217 mobile communications customers in Germany who participated in a standardized online-survey. PLS...