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isPartOf:"Business Horizons"
~isPartOf:"International journal of electronic commerce : IJEC"
~person:"Barrot, Christian"
~person:"Choi, Youngseok"
~subject:"Social Web"
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Social web
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Agent-based modeling
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dual process theory
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eWOM (electronic word of mouth)
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online consumer review
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product diffusion
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Choi, Youngseok
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Business Horizons
International journal of electronic commerce : IJEC
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
1
Business research
1
Entrepreneurial marketing
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ECONIS (ZBW)
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Optimal product-sampling strategies in social networks : how many and whom to target?
Schlereth, Christian
;
Barrot, Christian
;
Skiera, Bernd
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
1
,
pp. 45-72
Persistent link: https://www.econbiz.de/10010247652
Saved in:
2
Helpfulness of online consumer reviews : readers' objectives and review cues
Baek, Hyunmi
;
Ahn, Joongho
;
Choi, Youngseok
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
2
,
pp. 99-126
Persistent link: https://www.econbiz.de/10009718633
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