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isPartOf:"Business ethics : a European review"
~isPartOf:"Discussion paper series / IZA"
~isPartOf:"Journal of international consumer marketing"
~subject:"Brand management"
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National culture
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consumer ethnocentrism
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Business ethics : a European review
Discussion paper series / IZA
Journal of international consumer marketing
Journal of business research : JBR
6
The journal of product & brand management
3
International journal of business and globalisation : IJBG
2
International journal of sport management and marketing : IJSMM
2
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Australasian marketing journal
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Corporate reputation review : an international journal
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Economic analysis : EA
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Enterprise & society : the international journal of business history
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European business review : EBR ; the official journal of the International Management Centres, Europe
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Global business & economics review
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International journal of electronic marketing and retailing : IJEMR
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International journal of emerging markets
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ECONIS (ZBW)
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Ethnocentrism and consumer knowledge in the U.S. auto consumer
Story, John
;
Godwin, Lynn
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 451-463
Persistent link: https://www.econbiz.de/10014422396
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2
The impact of perceived brand globalness on consumers' purchase intention and the moderating role of consumer ethnocentrism : an evidence from Vietnam
Bui Nhat Vuong
;
Ha Nam Khanh Giao
- In:
Journal of international consumer marketing
32
(
2020
)
1
,
pp. 47-68
Persistent link: https://www.econbiz.de/10012200799
Saved in:
3
Examining ethnocentrism in an age of hybrid consumers and hybrid brands : an empirical analysis
Ghosh Chowdhury, Tilottama
;
Elahee, Mohammad Niamat
; …
- In:
Journal of international consumer marketing
31
(
2019
)
4
,
pp. 330-344
Persistent link: https://www.econbiz.de/10012200786
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