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isPartOf:"CESifo working papers"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Psychology & marketing"
~subject:"luxury brands"
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Search: subject_exact:"Luxury goods"
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luxury brands
Luxury goods
49
Luxusgüter
49
Consumer behaviour
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Brand management
18
Markenführung
18
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Markenartikel
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luxury
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luxury brand
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Celebrity-Werbung
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Ashill, Nicholas J.
1
Boisvert, Jean
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1
Kim, Jungkeun
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Kim, Sang Jin
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Ko, Eunju
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Li, Guoxin
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Liu, Honglei
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Lu, Bo
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CESifo working papers
International journal of advertising : the review of marketing communications
Psychology & marketing
Journal of international consumer marketing
2
The journal of brand management : an international journal
2
Cogent business & management
1
ESMT working paper
1
Expert journal of marketing
1
Global business & economics review
1
Global business and organizational excellence : GBOE
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International journal of Indian culture and business management
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International journal of Islamic marketing and branding
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International journal of business and globalisation : IJBG
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International journal of business excellence
1
International journal of consumer studies
1
International journal of economic research
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management practice : IJMP
1
Journal of business economics and management
1
Journal of global fashion marketing : JGfM
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of internet commerce
1
Journal of marketing
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Journal of marketing communications
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Journal of transnational management : the official journal of the International Management Development Association
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Nordic journal of business : NJB
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1
The impact of socioeconomic status on preferences for sustainable luxury brands
Kim, Jungkeun
;
Park, Jooyoung
;
Septianto, Felix
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1563-1578
Persistent link: https://www.econbiz.de/10013280167
Saved in:
2
The role of conspicuity : impact of social influencers on purchase decisions of luxury consumers
Pangarkar, Aniruddha
;
Rathee, Shelly
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1150-1177
Persistent link: https://www.econbiz.de/10014338539
Saved in:
3
Luxury brands' live streaming sales : the roles of streamer identity and level strategy
Li, Guoxin
;
Cao, Yue
;
Lu, Bo
;
Yu, Yunzhijun
;
Liu, Honglei
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1178-1200
Persistent link: https://www.econbiz.de/10014338576
Saved in:
4
Environmental claims in online video advertising : effects for fast-fashion and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
Saved in:
5
Luxury brand desirability and fashion equity : the joint moderating effect on consumers' commitment toward luxury brands
Pham, Mélanie
;
Valette-Florence, Pierre
;
Vigneron, Franck
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 902-912
Persistent link: https://www.econbiz.de/10011970109
Saved in:
6
The spillover effect of downward line extensions on U.S. consumers' evaluation of a French luxury parent brand : the role of branding strategies, authenticity, and fit
Boisvert, Jean
;
Ashill, Nicholas J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 740-751
Persistent link: https://www.econbiz.de/10011970120
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