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isPartOf:"CESifo working papers"
~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Rathee, Shelly"
~subject:"luxury brands"
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The role of conspicuity : impact of social influencers on purchase decisions of luxury consumers
Pangarkar, Aniruddha
;
Rathee, Shelly
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1150-1177
Persistent link: https://www.econbiz.de/10014338539
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