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isPartOf:"CESifo working papers"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"luxury brand"
~subject:"luxury brands"
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luxury brand
luxury brands
Luxury goods
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Luxusgüter
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Consumer behaviour
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Advertising effects
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Werbewirkung
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CESifo working papers
International journal of advertising : the review of marketing communications
Psychology & marketing
5
Journal of global fashion marketing : JGfM
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of international consumer marketing
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Journal of marketing
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The journal of brand management : an international journal
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International journal of Indian culture and business management
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International journal of Islamic marketing and branding
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International journal of arts management
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International journal of business and globalisation : IJBG
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International journal of business excellence
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International journal of consumer studies
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International journal of economic research
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International journal of electronic marketing and retailing : IJEMR
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International journal of internet marketing and advertising : IJIMA
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International journal of management practice : IJMP
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Journal of business economics and management
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Journal of internet commerce
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Journal of marketing communications
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Journal of marketing management : MM
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Journal of personal selling & sales management : JPSSM
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Journal of strategic marketing
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Journal of transnational management : the official journal of the International Management Development Association
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Nordic journal of business : NJB
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Pakistan journal of commerce and social sciences
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ECONIS (ZBW)
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1
The role of conspicuity : impact of social influencers on purchase decisions of luxury consumers
Pangarkar, Aniruddha
;
Rathee, Shelly
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1150-1177
Persistent link: https://www.econbiz.de/10014338539
Saved in:
2
Luxury brands' live streaming sales : the roles of streamer identity and level strategy
Li, Guoxin
;
Cao, Yue
;
Lu, Bo
;
Yu, Yunzhijun
;
Liu, Honglei
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1178-1200
Persistent link: https://www.econbiz.de/10014338576
Saved in:
3
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
4
Brand name and ethnicity of endorser in luxury goods : does a glocalization strategy work in China?
Kim, Sojung
;
Luk, Ka Yi
;
Xia, Binfang
;
Xu, Nan
;
Yin, Xinzhu
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 824-842
Persistent link: https://www.econbiz.de/10012260278
Saved in:
5
Environmental claims in online video advertising : effects for fast-fashion and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
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