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isPartOf:"Cases on branding strategies and product development : successes and pitfalls"
~isPartOf:"Information systems in the changing era : theory and practice ; proceedings of the 11th International Conference on Informatics and Semiotics in Organisations, 11-12 april 2009"
~isPartOf:"Innovative Unternehmensführung : Planung, Durchführung und Kontrolle von Innovationen"
~isPartOf:"Schriftenreihe Schwerpunkt Marketing / Arbeitspapier"
~isPartOf:"Society and business review"
~type_genre:"Aufsatz in Zeitschrift"
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Cases on branding strategies and product development : successes and pitfalls
Information systems in the changing era : theory and practice ; proceedings of the 11th International Conference on Informatics and Semiotics in Organisations, 11-12 april 2009
Innovative Unternehmensführung : Planung, Durchführung und Kontrolle von Innovationen
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
Society and business review
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Telling the privatization story : a study of the president's letter
Gendron, Denis
;
Breton, Gaétan
- In:
Society and business review
8
(
2013
)
2
,
pp. 179-192
Persistent link: https://www.econbiz.de/10009767799
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2
Restoring social legitimacy : discursive strategies used by a pharmaceutical industry leader
Hasbani, Marc
;
Breton, Gaétan
- In:
Society and business review
8
(
2013
)
1
,
pp. 71-89
Persistent link: https://www.econbiz.de/10009711725
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