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isPartOf:"Cases on branding strategies and product development : successes and pitfalls"
~isPartOf:"Information systems in the changing era : theory and practice ; proceedings of the 11th International Conference on Informatics and Semiotics in Organisations, 11-12 april 2009"
~isPartOf:"Schriftenreihe Schwerpunkt Marketing / Arbeitspapier"
~subject:"Decision theory"
~subject:"India"
~subject:"Marktsegmentierung"
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Cases on branding strategies and product development : successes and pitfalls
Information systems in the changing era : theory and practice ; proceedings of the 11th International Conference on Informatics and Semiotics in Organisations, 11-12 april 2009
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
Springer eBook Collection / Business and Economics
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Semiotics of brand building : case of the Muthoot Group
Sudarśan, Sudio
- In:
Cases on branding strategies and product development : …
,
(pp. 298-326)
.
2015
Persistent link: https://www.econbiz.de/10010504632
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A semiotic approach in analysing intrinsic values of information for decision-making
Liu, Binbin
;
Nakata, Keiichi
- In:
Information systems in the changing era : theory and …
,
(pp. 130-137)
.
2009
Persistent link: https://www.econbiz.de/10003991518
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Werte als Grundlage der Kundensegmentierung : eine kritische Analyse der Semiometrie
Constanze, Paul
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2005
Persistent link: https://www.econbiz.de/10003108955
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