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isPartOf:"Cases on branding strategies and product development : successes and pitfalls"
~isPartOf:"Information systems in the changing era : theory and practice ; proceedings of the 11th International Conference on Informatics and Semiotics in Organisations, 11-12 april 2009"
~isPartOf:"Schriftenreihe Schwerpunkt Marketing / Arbeitspapier"
~subject:"Decision theory"
~subject:"India"
~type_genre:"Case study"
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Cases on branding strategies and product development : successes and pitfalls
Information systems in the changing era : theory and practice ; proceedings of the 11th International Conference on Informatics and Semiotics in Organisations, 11-12 april 2009
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
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Semiotics of brand building : case of the Muthoot Group
Sudarśan, Sudio
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Cases on branding strategies and product development : …
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(pp. 298-326)
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2015
Persistent link: https://www.econbiz.de/10010504632
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