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isPartOf:"Cases on branding strategies and product development : successes and pitfalls"
~isPartOf:"Research in consumer behavior"
~subject:"France"
~subject:"Markenführung"
~subject:"New Zealand"
~subject:"Purchase decision"
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Cases on branding strategies and product development : successes and pitfalls
Research in consumer behavior
The journal of brand management : an international journal
3
Journal of retailing and consumer services
2
Marketing theory
2
Accounting forum : advancing the interdisciplinary and global connection of accounting research
1
Asia Pacific journal of marketing and logistics
1
Beiträge zur Medien- und Kommunikationsgesellschaft
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Handbook of qualitative research methods in marketing
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International journal of market research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal for global business advancement : JGBA
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Journal of advertising research
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Journal of business research : JBR
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of marketing theory and practice : JMTP
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Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
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Organization : the critical journal of organization, theory and society
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Qualitative market research : an international journal
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Schriftenreihe innovatives Dienstleistungsmanagement
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The journal of product & brand management
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Young consumers : insight and ideas for responsible marketers
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Chaosmosis : French thought styles and the possible reactivation of consumer culture theory
Heilbrunn, Benoît
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2015
Persistent link: https://www.econbiz.de/10011657450
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2
Of gates and doors : a critical reflection on agency
Fernandez, Karen V.
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2015
Persistent link: https://www.econbiz.de/10011657495
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3
Semiotics of brand building : case of the Muthoot Group
Sudarśan, Sudio
- In:
Cases on branding strategies and product development : …
,
(pp. 298-326)
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2015
Persistent link: https://www.econbiz.de/10010504632
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