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isPartOf:"Cases on branding strategies and product development : successes and pitfalls"
~isPartOf:"Research in consumer behavior"
~subject:"France"
~subject:"New Zealand"
~subject:"Purchase decision"
~subject:"Theory"
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Cases on branding strategies and product development : successes and pitfalls
Research in consumer behavior
Working paper series / Frankfurt School of Finance & Management
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Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
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Accounting forum : advancing the interdisciplinary and global connection of accounting research
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Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
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Information systems in the changing era : theory and practice ; proceedings of the 11th International Conference on Informatics and Semiotics in Organisations, 11-12 april 2009
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Processes and foundations for virtual organizations : IFIP TC5/WG5.5 Fourth Working Conference on Virtual Enterprises (PRO-VE'03), October 29 - 31, 2003, Lugano, Switzerland
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Project management and risk management in complex projects : studies in organizational semiotics ; [8th session of the Annual Organizational Semiotics Workshop held in June 2005 in Toulouse]
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Young consumers : insight and ideas for responsible marketers
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Chaosmosis : French thought styles and the possible reactivation of consumer culture theory
Heilbrunn, Benoît
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2015
Persistent link: https://www.econbiz.de/10011657450
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Of gates and doors : a critical reflection on agency
Fernandez, Karen V.
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2015
Persistent link: https://www.econbiz.de/10011657495
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Semiotics of brand building : case of the Muthoot Group
Sudarśan, Sudio
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Cases on branding strategies and product development : …
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(pp. 298-326)
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2015
Persistent link: https://www.econbiz.de/10010504632
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