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isPartOf:"China and India : economic performance and business strategies of firms in the mid-1990s"
subject:"Foreign investment"
~accessRights:"restricted"
~isPartOf:"International business review : the official journal of the European International Business Academy"
~isPartOf:"International journal of business and globalisation : IJBG"
~subject:"Markenführung"
~subject:"Pharmaindustrie"
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Foreign investment
Markenführung
Pharmaindustrie
India
131
Indien
131
Emerging economies
18
Schwellenländer
18
Multinationales Unternehmen
16
Transnational corporation
16
Auslandsinvestition
15
Consumer behaviour
14
Konsumentenverhalten
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Globalisierung
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Globalization
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Firm performance
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Munjal, Surender
3
Buckley, Peter J.
2
Budhwar, Pawan S.
2
Enderwick, Peter
2
Forsans, Nicolas
2
Kumar, Vikas
2
Sardana, Deepak
2
Ahuja, Yukti
1
Andersson, Ulf
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Bhattacharyya, Som Sekhar
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Dar, Ishaq Ahmad
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Gupta, Manali
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1
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China and India : economic performance and business strategies of firms in the mid-1990s
International business review : the official journal of the European International Business Academy
International journal of business and globalisation : IJBG
Focus : journal of international business
22
Global business review
19
SpringerLink / Bücher
15
The Indian economic journal
14
International journal of Indian culture and business management : IJICBM
13
International journal of emerging markets
10
Springer eBook Collection
8
Journal of business research : JBR
7
Theoretical economics letters
7
Foreign trade review : FTR ; quarterly journal of Indian Institute of Foreign Trade
6
International journal of comparative management
6
The journal of brand management : an international journal
6
Vision : the journal of business perspective
6
Asia-Pacific journal of management research and innovation
5
IIMB management review
5
International journal of management concepts and philosophy : IJMCP
5
Journal of global marketing
5
Journal of international management
5
Management and organization review : MOR ; the official journal of The International Association for Chinese Management Research
5
Applied economics
4
Asia Pacific business review
4
Decision
4
Economic modelling
4
International journal of business and emerging markets : IJBEM
4
International journal of business excellence
4
International journal of economics and business research : IJEBR
4
International journal of economics and finance
4
Journal of strategic marketing
4
Springer ebook collection / Palgrave Economics and Finance Collection 2000 - 2013
4
Thunderbird international business review
4
Young consumers : insight and ideas for responsible marketers
4
African journal of science, technology, innovation & development : AJSTID
3
Emerging markets, finance and trade : EMFT
3
Global economic review
3
Handbook of research on economic, financial, and industrial impacts on infrastructure development
3
International journal of Indian culture and business management
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of intelligent enterprise
3
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ECONIS (ZBW)
26
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1
Employee affection strategies through employer branding : evidence from Indian manufacturing sector
Sathyanarayana, S.
;
Shenoy, Veena
;
Jha, Nivedita
- In:
International journal of business and globalisation : IJBG
34
(
2023
)
3
,
pp. 351-367
Persistent link: https://www.econbiz.de/10014388602
Saved in:
2
Impact of TMT structural power asymmetry on family firm internationalization
Kerai, Anita
;
Kumar, Vikas
;
Singla, Chitra
- In:
International business review : the official journal of …
32
(
2023
)
4
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014373614
Saved in:
3
Popularity of Facebook hotel brand-page posts among consumers : a study of top ten international and domestic hospitality brands in India
Singh, Pratibha
;
Sinha, Neena
;
Gupta, Manali
- In:
International journal of business and globalisation : IJBG
32
(
2022
)
2/3
,
pp. 184-205
Persistent link: https://www.econbiz.de/10014232549
Saved in:
4
Heterogeneity in OFDI by EMNEs : drivers and trends of Chinese and Indian firms
Zhu, Ying
;
Sardana, Deepak
;
Tang, Ryan
- In:
International business review : the official journal of …
31
(
2022
)
6
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013415899
Saved in:
5
Conquering talent challenges - the Troikaa way
Mahajan, Anuroopa
;
Trivedi, Bhumi
- In:
International journal of business and globalisation : IJBG
31
(
2022
)
1
,
pp. 78-91
Persistent link: https://www.econbiz.de/10013337627
Saved in:
6
Sustaining Indian pharmaceutical SMEs as global players : an empirical study on role of Lean-Kaizen tools
Venkatesan, Thirumani Muniswami Iyer
;
Kundu, Goutam Kumar
- In:
International journal of business and globalisation : IJBG
31
(
2022
)
3
,
pp. 340-367
Persistent link: https://www.econbiz.de/10013476769
Saved in:
7
The growing popularity of spiritual brands : what drives purchase intent?
Sardana, Deepak
;
Cavusgil, Erin
;
Gupta, Narain
- In:
International business review : the official journal of …
30
(
2021
)
4
,
pp. 1-12
Persistent link: https://www.econbiz.de/10012595818
Saved in:
8
Private labels and national brands : the case of India
Puri, Sandeep
;
Qamar, Anam
;
Goyal, Shalki
- In:
International journal of business and globalisation : IJBG
27
(
2021
)
4
,
pp. 513-523
Persistent link: https://www.econbiz.de/10012505879
Saved in:
9
Exploring reverse knowledge transfer and asset augmentation strategy by developed country MNEs : case study evidence from the Indian pharmaceutical industry
Munjal, Surender
;
Andersson, Ulf
;
Pereira, Vijay
; …
- In:
International business review : the official journal of …
30
(
2021
)
6
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012820112
Saved in:
10
Unravelling the brand "Patanjali" : study of a flourishing Ayurvedic brand in India
Ahuja, Yukti
;
Shekhar, Shashi
;
Sharma, Jigyasa
- In:
International journal of business and globalisation : IJBG
24
(
2020
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012168639
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