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isPartOf:"Controlling & business accounting"
~accessRights:"restricted"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Discriminant validity"
~subject:"Partial least squares"
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Search: subject_exact:"Partielle kleinste Quadrate"
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Partielle kleinste Quadrate
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Pre-release consumer buzz
Houston, Mark B.
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 338-360
Persistent link: https://www.econbiz.de/10011844820
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2
Mirror, mirror on the wall : a comparative evaluation of composite-based structural equation modeling methods
Hair, Joseph F.
;
Hult, G. Tomas M.
;
Ringle, Christian M.
; …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
5
,
pp. 616-632
Persistent link: https://www.econbiz.de/10011772285
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