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isPartOf:"Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung"
~isPartOf:"Handbook of research on Asian business"
~isPartOf:"Journal of business strategy"
~isPartOf:"Lehrbuch"
~language:"eng"
~subject:"Marketing"
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Search: subject_exact:"Strategic management"
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Strategisches Management
154
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Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
Handbook of research on Asian business
Journal of business strategy
Lehrbuch
SpringerLink / Bücher
10
Industrial marketing management : the international journal for industrial and high-tech firms
7
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International journal of wine business research : IJWBR
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Strategic marketing : market-oriented corporate and business unit planning
Tomczak, Torsten
;
Reinecke, Sven
;
Kuß, Alfred
-
2018
Persistent link: https://www.econbiz.de/10011647946
Saved in:
2
Challenges of marketing to Asian consumers : exploring the influence of different cultures, life styles and values on consumer behaviour in Asia
Sharma, Piyush
;
Chung, Cindy
;
Erramilli, M. Krishna
; …
- In:
Handbook of research on Asian business
,
(pp. 125-143)
.
2007
Persistent link: https://www.econbiz.de/10003401229
Saved in:
3
Entry and marketing strategies of FDI firms in China
Chang, Tung-lung Steven
- In:
Handbook of research on Asian business
,
(pp. 162-181)
.
2007
Persistent link: https://www.econbiz.de/10003401405
Saved in:
4
China marketing
Ho, Ying
;
Lee, Kam-hon
- In:
Handbook of research on Asian business
,
(pp. 182-207)
.
2007
Persistent link: https://www.econbiz.de/10003401413
Saved in:
5
Global retailers and Asian manufacturers
Hamilton, Gary G.
;
Petrovic, Misha
- In:
Handbook of research on Asian business
,
(pp. 208-220)
.
2007
Persistent link: https://www.econbiz.de/10003401414
Saved in:
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