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isPartOf:"Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung"
~isPartOf:"Journal of business strategy"
~isPartOf:"Lehrbuch"
~language:"eng"
~subject:"Marketing"
~type:"book"
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Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
Journal of business strategy
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Strategic marketing : market-oriented corporate and business unit planning
Tomczak, Torsten
;
Reinecke, Sven
;
Kuß, Alfred
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2018
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