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isPartOf:"Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)"
~accessRights:"restricted"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Marketingkonzeption"
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Marketing management
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Dekimpe, Marnik G.
2
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Arunachalam S
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Becker, Jan-Michael
1
Beuningen, Jacqueline van
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
185
Industrial marketing management : the international journal for industrial and high-tech firms
137
Journal of strategic marketing
70
Journal of retailing and consumer services
60
The journal of business & industrial marketing
48
Journal of the Academy of Marketing Science
47
Journal of marketing communications
40
European journal of marketing : EJM
37
The journal of brand management : an international journal
27
AMS review : official publication of the Academy of Marketing Science
26
International review on public and non-profit marketing
26
Journal of marketing
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
26
Marketing intelligence & planning
25
Business horizons
22
Journal of business-to-business marketing
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Journal of global marketing
21
The journal of product & brand management
21
Journal of marketing management : MM
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
The marketing review
20
Journal of marketing analytics : JMA
19
Asia Pacific journal of marketing and logistics
18
International journal of internet marketing and advertising : IJIMA
18
International marketing review
18
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
18
Journal of retailing
18
International business review : the official journal of the European International Business Academy
17
International journal of advertising : the review of marketing communications
17
International journal of economic perspectives : IJEP
16
Journal of research in marketing and entrepreneurship
16
Journal of Islamic marketing
15
Journal of promotion management : innovations in planning and applied research
15
European management journal
14
Journal of international marketing
14
Management science : journal of the Institute for Operations Research and the Management Sciences
14
International journal of hospitality management
13
International journal of wine business research : IJWBR
13
Journal of nonprofit & public sector marketing
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ECONIS (ZBW)
26
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1
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
2
The future of private-label markets : a global convergence approach
Gielens, Katrijn
;
Dekimpe, Marnik G.
;
Mukherjee, Anirban
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 248-267
Persistent link: https://www.econbiz.de/10014281929
Saved in:
3
How, why, and when disclosure type matters for influencer marketing
Karagür, Zeynep
;
Becker, Jan-Michael
;
Klein, Kristina
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 313-335
Persistent link: https://www.econbiz.de/10013271749
Saved in:
4
Marketing performance assessment and accountability : process and outcomes
Morgan, Neil A.
;
Jayachandran, Satish
;
Hulland, John
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 462-481
Persistent link: https://www.econbiz.de/10013271766
Saved in:
5
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
6
A global perspective on the marketing mix across time and space
Wichmann, Julian R. K.
;
Uppal, Abhinav
;
Sharma, Amalesh
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 502-521
Persistent link: https://www.econbiz.de/10013271769
Saved in:
7
Digital marketing communication in global marketplaces : a review of extant research, future directions, and potential approaches
Shankar, Venkatesh
;
Grewal, Dhruv
;
Sunder, Sarang
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 541-565
Persistent link: https://www.econbiz.de/10013271774
Saved in:
8
Introduction: global marketing strategy
Kannan, P. K.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 443-444
Persistent link: https://www.econbiz.de/10013271777
Saved in:
9
Customer-based execution strategy in a global digital economy
Petersen, J. Andrew
;
Paulich, Brianna JeeWon
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 566-582
Persistent link: https://www.econbiz.de/10013271780
Saved in:
10
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
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