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isPartOf:"Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Akdeniz, M. Billur"
~person:"Calantone, Roger J."
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Marketing management
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Marketingmanagement
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1
Brand management
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Brand portfolio strategy
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China
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Dynamic panel data model
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Akdeniz, M. Billur
Calantone, Roger J.
Dekimpe, Marnik G.
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of the Academy of Marketing Science
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
European journal of innovation management
1
Health marketing quarterly
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of euromarketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Marketing strategy organization and implementation
1
Psychology & marketing
1
The journal of applied business research
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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The interactive effects of product and brand portfolio strategies on brand performance : longitudinal evidence from the U.S. automotive industry
Kirca, Ahmet H.
;
Randhawa, Praneet
;
Talay, M. Berk
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 421-439
Persistent link: https://www.econbiz.de/10012288678
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2
Market orientation, knowledge competence, and innovation
Ozkaya, H. Erkan
;
Droge, Cornelia
;
Hult, G. Tomas M.
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 309-318
Persistent link: https://www.econbiz.de/10011398558
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