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isPartOf:"Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Akdeniz, M. Billur"
~person:"Verhoef, Peter C."
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Marketing management
3
Marketingmanagement
3
USA
2
United States
2
Automotive industry
1
Beziehungsmarketing
1
Brand management
1
Brand performance
1
Brand portfolio strategy
1
Business model
1
Consumer behaviour
1
Customer Effort Score
1
Customer feedback metrics
1
Customer retention
1
Customer satisfaction
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Digitalisierung
1
Digitization
1
Dynamic panel data model
1
E-commerce
1
Electronic Commerce
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Firm performance
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Geschäftsmodell
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Performance-Messung
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Portfolio selection
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Portfolio-Management
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Akdeniz, M. Billur
Verhoef, Peter C.
Dekimpe, Marnik G.
3
Lehmann, Donald R.
3
Stremersch, Stefan
3
Droge, Cornelia
2
Gierl, Heribert
2
Jenner, Thomas
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Kayande, Ujwal
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Morgan, Neil A.
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Wei, Yinghong
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Arunachalam S
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
ERIM Report Series Reference
1
ERIM report series research in management
1
Handbook of marketing and finance
1
Journal of international marketing
1
Journal of retailing
1
Journal of service research : JSR
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
3
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1
The interactive effects of product and brand portfolio strategies on brand performance : longitudinal evidence from the U.S. automotive industry
Kirca, Ahmet H.
;
Randhawa, Praneet
;
Talay, M. Berk
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 421-439
Persistent link: https://www.econbiz.de/10012288678
Saved in:
2
Marketing perspectives on digital business models : a framework and overview of the special issue
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 341-349
Persistent link: https://www.econbiz.de/10012134254
Saved in:
3
The predictive ability of different customer feedback metrics for retention
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
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