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isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"Academy of Management journal : AMJ"
~isPartOf:"Handbuch der Marktforschung"
~isPartOf:"Medien im Marketing : Optionen der Unternehmenskommunikation"
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Media effect
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Discussion paper / Centre for Economic Policy Research
Academy of Management journal : AMJ
Handbuch der Marktforschung
Medien im Marketing : Optionen der Unternehmenskommunikation
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11
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Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
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ECONIS (ZBW)
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Responding to bad press : how CEO temporal focus influences the sensitivity to negative media coverage of acquisitions
Gamache, Daniel L.
;
McNamara, Gerry
- In:
Academy of Management journal : AMJ
62
(
2019
)
3
,
pp. 918-943
Persistent link: https://www.econbiz.de/10012098891
Saved in:
2
Persuasion with correlation neglect : media power via correlation of news content
Levy, Gilat
;
Moreno de Barreda, Inés
;
Razin, Ronny
-
2018
Persistent link: https://www.econbiz.de/10011861370
Saved in:
3
The face of the firm : the influence of CEOs on corporate reputation
Love, E. Geoffrey
;
Lim, Jaegoo
;
Bednar, Michael K.
- In:
Academy of Management journal : AMJ
60
(
2017
)
4
,
pp. 1462-1481
Persistent link: https://www.econbiz.de/10011759887
Saved in:
4
Reading between the lines : prediction of political violence using newspaper text
Mueller, Hannes
;
Rauh, Christopher
-
2016
Persistent link: https://www.econbiz.de/10011550771
Saved in:
5
Economic and social impacts of the media
Della Vigna, Stefano
;
La Ferrara, Eliana
-
2015
Persistent link: https://www.econbiz.de/10011300177
Saved in:
6
Media and politics
Strömberg, David
-
2015
Persistent link: https://www.econbiz.de/10010495566
Saved in:
7
Mass media and social change : can we use television to fight poverty?
La Ferrara, Eliana
-
2015
Persistent link: https://www.econbiz.de/10011408121
Saved in:
8
Cross-border media and nationalism : evidence from Serbian radio in Croatia
Della Vigna, Stefano
;
Enikolopov, Ruben
;
Mironova, Vera
; …
-
2012
Persistent link: https://www.econbiz.de/10009577494
Saved in:
9
Die Relevanz fiktionaler Medienwelten für das Marketing
Gröppel-Klein, Andrea
;
Spilski, Anja
- In:
Medien im Marketing : Optionen der Unternehmenskommunikation
,
(pp. 97-129)
.
2009
Persistent link: https://www.econbiz.de/10003771282
Saved in:
10
Moderne Medienwirkungsforschung : was die Unternehmenskommunikation von der Kommunikationswissenschaft lernen kann
Bonfadelli, Heinz
- In:
Medien im Marketing : Optionen der Unternehmenskommunikation
,
(pp. 5-39)
.
2009
Persistent link: https://www.econbiz.de/10003771287
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