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isPartOf:"Discussion paper series / IZA"
~isPartOf:"AWA '97"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"SpringerLink / Bücher"
~subject:"Internet marketing"
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Internet marketing
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Discussion paper series / IZA
AWA '97
Journal of business research : JBR
SpringerLink / Bücher
Young consumers : insight and ideas for responsible marketers
7
International journal of internet marketing and advertising : IJIMA
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Journal of advertising research
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing communications
3
Forschungspapiere
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of advertising : the review of marketing communications
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of media business studies
2
Journal of organizational computing and electronic commerce
2
Journal of targeting, measurement and analysis for marketing
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
Acta Universitatis Oeconomicae Helsingiensis / A
1
African journal of science, technology, innovation & development : AJSTID
1
Arts and the market : AAM
1
Asia Pacific journal of marketing and logistics
1
Computational & mathematical organization theory
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Direct marketing : an international journal
1
Düsseldorf working papers in applied management and economics
1
Electronic commerce research and applications
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Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf
1
Handbook of media economics ; Volume 1A
1
Harvard Business School Entrepreneurial Management Case
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Information economics and policy : IEP
1
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and globalisation : IJBG
1
International journal of business information systems : IJBIS
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International journal of contemporary hospitality management
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of electronic marketing and retailing : IJEMR
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International journal of hospitality management
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International journal of innovation and technology management
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International journal of public sector performance management : IJPSPM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International review on public and non-profit marketing
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Internet advertising : theory and research
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Prosumers' intention to co-create business value and the moderating role of digital media usage
Chatterjee, Sheshadri
;
Mariani, Marcello M.
;
Wamba, …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303697
Saved in:
2
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
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