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isPartOf:"Discussion paper series / IZA"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Gebauer, Heiko"
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Dienstleistungssektor
5
Service industry
5
Bundling strategy
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Service infusion
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Servitization
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Gebauer, Heiko
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Discussion paper series / IZA
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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1
Servitization : a contemporary thematic review of four major research streams
Raddats, Chris
;
Kowalkowski, Christian
;
Benedettini, Ornella
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 207-223
Persistent link: https://www.econbiz.de/10012146625
Saved in:
2
Servitization and deservitization : overview, concepts, and definitions
Kowalkowski, Christian
;
Gebauer, Heiko
;
Kamp, Bart
; …
- In:
Industrial marketing management : the international …
60
(
2017
),
pp. 4-10
Persistent link: https://www.econbiz.de/10011672006
Saved in:
3
Service growth in product firms : past, present, and future
Kowalkowski, Christian
;
Gebauer, Heiko
;
Oliva, Rogelio
- In:
Industrial marketing management : the international …
60
(
2017
),
pp. 82-88
Persistent link: https://www.econbiz.de/10011672015
Saved in:
4
Special section on critical perspectives on service growth
Kowalkowski, Christian
(
ed.
);
Gebauer, Heiko
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011672146
Saved in:
5
What service transition? : rethinking established assumptions about manufacturers' service-led growth strategies
Kowalkowski, Christian
;
Windahl, Charlotta
;
Kindström, …
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 59-69
Persistent link: https://www.econbiz.de/10010530577
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