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isPartOf:"Discussion paper series / IZA"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~isPartOf:"SpringerLink / Bücher"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Media usage
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Discussion paper series / IZA
Journal of business research : JBR
Journal of sport management : the official journal of the North American Society of Sport Management
SpringerLink / Bücher
Bericht der GfK-Tagung : vom ...
1
Controlling & management review : Zeitschrift für Controlling & Management
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E-Business & Controlling : Einordnung, Umsetzung, externe Sichtweise, funktionales E-Controlling
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Handbook of media economics ; Volume 1A
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Industrial marketing management : the international journal for industrial and high-tech firms
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Informationsmanagement und strategische Unternehmensführung
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Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
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International journal of internet marketing and advertising : IJIMA
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International journal of services technology and management
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Journal of business & economics research
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing management : MM
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Journal of promotion management : JPM
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Schriftenreihe Internet : Praxis und Zukunftsanwendungen des Internets
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Schriftenreihe Medienforschung
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Technological forecasting & social change : an international journal
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The behavioral enterprise
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The journal of consumer marketing
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
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Wirtschaftsinformatik : WI ; Organ der Fachbereichs Wirtschaftsinformatik der Gesellschaft für Informatik e.V. und der Wissenschaftlichen Kommission Wirtschaftsinformatik im Verband der Hochschullehrer für Betriebswirtschaft e.V.
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Ökonomie, Qualität und Management von Unterhaltungsmedien
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Prosumers' intention to co-create business value and the moderating role of digital media usage
Chatterjee, Sheshadri
;
Mariani, Marcello M.
;
Wamba, …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303697
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2
Using fan passion to predict attendance, media consumption, and social media behaviors
Wakefield, Kirk
- In:
Journal of sport management : the official journal of …
30
(
2016
)
3
,
pp. 229-247
Persistent link: https://www.econbiz.de/10011591498
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