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isPartOf:"Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]"
~isPartOf:"Applied economics letters"
~isPartOf:"Journal of marketing management : MM"
~person:"Martin, Brett A. S."
~person:"Reilly, Barry"
~subject:"Konsumentenverhalten"
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Sportveranstaltung
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Consumer behaviour
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Ireland
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Irland
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brand juxtaposition
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cup
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distinctiveness
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Martin, Brett A. S.
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O'Connor, Peter
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Ours, Jan C. van
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Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
Applied economics letters
Journal of marketing management : MM
The economic and social review
1
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ECONIS (ZBW)
2
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Are spectator preferences weaker for cup compared to league competitions? : evidence from Irish soccer
Jena, Farai
;
Reilly, Barry
- In:
Applied economics letters
29
(
2022
)
9
,
pp. 835-841
Persistent link: https://www.econbiz.de/10013411794
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2
When ambush marketing is beneficial to sponsorship awareness : creating sponsor distinctiveness using exclusivity and brand juxtaposition
Weeks, Clinton S.
;
O'Connor, Peter
;
Martin, Brett A. S.
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1256-1280
Persistent link: https://www.econbiz.de/10011850369
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