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isPartOf:"ERIM Report Series Research in Management"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing research : JMR"
~person:"Araujo, Luis"
~person:"Pitt, Leyland F."
~type_genre:"Article in journal"
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Category Management
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Category management
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Alkoholfreies Getränk
1
Beverage industry
1
Category captaincy
1
Consumer behaviour
1
Consumer goods industry
1
Consumer products distribution
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Enabling strategies
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Filling station
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Araujo, Luis
Pitt, Leyland F.
Azimont, Frank
2
Gijsbrechts, Els
2
Aribarg, Anocha
1
Batra, Rajeev
1
Beverland, Michael B.
1
Campbell, Colin L.
1
Castaldo, Sandro
1
Chakravarti, Amitav
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Che, Hai
1
Chen, Xinlei
1
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Chernev, Alexander
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Foubert, Bram
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Ma, Yu
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Morwitz, Vicki G.
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Paap, Richard
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ERIM Report Series Research in Management
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing research : JMR
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ECONIS (ZBW)
3
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Strategically releasing control: Navigating the complexities of enabling category captains
Sands, Sean
;
Beverland, Michael B.
;
Campbell, Colin L.
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 181-193
Persistent link: https://www.econbiz.de/10012322029
Saved in:
2
The making of a petrol station and the "on-the-move consumer" : classification devices and the shaping of markets
Azimont, Frank
;
Araujo, Luis
- In:
Industrial marketing management : the international …
39
(
2010
)
6
,
pp. 1010-1018
Persistent link: https://www.econbiz.de/10008655042
Saved in:
3
Category reviews as market-shaping events
Azimont, Frank
;
Araujo, Luis
- In:
Industrial marketing management : the international …
36
(
2007
)
7
,
pp. 849-860
Persistent link: https://www.econbiz.de/10003532748
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