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isPartOf:"ERIM Report Series Research in Management"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing research : JMR"
~person:"Araujo, Luis"
~person:"Wedel, Michel"
~type_genre:"Article in journal"
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Category Management
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Category management
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2
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Alkoholfreies Getränk
1
Beverage industry
1
Brand management
1
Consumer goods industry
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Consumer products distribution
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Konsumgüterhandel
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Araujo, Luis
Wedel, Michel
Azimont, Frank
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Aribarg, Anocha
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Batra, Rajeev
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Beverland, Michael B.
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Campbell, Colin L.
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Che, Hai
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Hyvönen, Saara
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ERIM Report Series Research in Management
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing research : JMR
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ECONIS (ZBW)
3
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The making of a petrol station and the "on-the-move consumer" : classification devices and the shaping of markets
Azimont, Frank
;
Araujo, Luis
- In:
Industrial marketing management : the international …
39
(
2010
)
6
,
pp. 1010-1018
Persistent link: https://www.econbiz.de/10008655042
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2
Brand extension strategy planning: empirical estimation of brand-category personality fit and atypicality
Batra, Rajeev
;
Lenk, Peter J.
;
Wedel, Michel
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 335-347
Persistent link: https://www.econbiz.de/10003965481
Saved in:
3
Category reviews as market-shaping events
Azimont, Frank
;
Araujo, Luis
- In:
Industrial marketing management : the international …
36
(
2007
)
7
,
pp. 849-860
Persistent link: https://www.econbiz.de/10003532748
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