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isPartOf:"ERIM report series research in management"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Neuromarketing"
~isPartOf:"Springer eBook Collection"
~type_genre:"Article in journal"
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Search: subject_exact:"Neuro-Marketing"
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Consumer neuroscience
2
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Ad appeals
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Advertising effects
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ERIM report series research in management
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Neuromarketing
Springer eBook Collection
Journal of consumer behaviour : an international research review
14
Journal of business research : JBR
9
Psychology & marketing
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Journal of marketing research : JMR
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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International journal of market research
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International journal of technology marketing : IJTMkt
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Journal of business ethics : JOBE
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Journal of euromarketing
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Journal of management research
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Marketing letters : a journal of research in marketing
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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The journal of consumer marketing
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The marketing review
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Academic journal of economic studies
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Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Cuadernos de administración : quarterly publication of Facultad de Ciencias de la Administración, Universidad del Valle
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Machines learn neuromarketing : improving preference prediction from self-reports using multiple EEG measures and machine learning
Hakim, Adam
;
Klorfeld, Shira
;
Sela, Tal
;
Friedman, Doron
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 770-791
Persistent link: https://www.econbiz.de/10012939502
Saved in:
2
Neural responses to functional and experiential ad appeals : explaining ad effectiveness
Couwenberg, Linda E.
;
Boksem, Maarten A. S.
;
Dietvorst, …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 355-366
Persistent link: https://www.econbiz.de/10011734863
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