//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Engaging consumers through branded entertainment and convergent media"
~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"Zur Ökonomie der Unterhaltungsproduktion"
~person:"Dens, Nathalie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Television news"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
1
Belgien
1
Belgium
1
Brand image
1
Brand management
1
Fernsehprogramm
1
Fernsehwerbung
1
Markenführung
1
Markenimage
1
Product Placement
1
Product placement
1
Television advertising
1
Television programme
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
English
1
Author
All
Dens, Nathalie
Crawford, Gregory S.
2
La Ferrara, Eliana
2
Rimscha, M. Bjørn von
2
Weeds, Helen
2
Altmeppen, Klaus-Dieter
1
Amgarten, Gabriela
1
Belot, Michèle
1
Bhaskar, V.
1
Bodmer, Michael
1
Caminal, Ramón
1
Chong, Alberto
1
Doornick, Philippe van
1
Durante, Ruben
1
Duryea, Suzanne
1
Frye, Urban
1
Fröhlich, Kerstin
1
Giner Larza, Eva Maria
1
Hallenberger, Gerd
1
Karlan, Dean
1
Kowalczyk, Christine
1
Lantzsch, Katja
1
Lee, Robin S.
1
Martinez, Jennifer
1
Pelsmacker, Patrick de
1
Pinotti, Paolo
1
Rubia Orti, Daniel de la
1
Rubia Orti, Jose Enrique de la
1
Schramm, Holger
1
Shcherbakov, Oleksandr
1
Shum, Matthew
1
Siegert, Gabriele
1
Stennek, Johan
1
Summerfield, Lynn
1
Tesei, Andrea
1
Trebbe, Joachim
1
Ven, Jeroen van de
1
Verhellen, Yann
1
Whinston, Michael D.
1
Windeler, Arnold
1
more ...
less ...
Published in...
All
Engaging consumers through branded entertainment and convergent media
Discussion paper / Centre for Economic Policy Research
Zur Ökonomie der Unterhaltungsproduktion
Advertising in new formats and media : current research and implications for marketers
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->