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isPartOf:"Engaging consumers through branded entertainment and convergent media"
~subject:"Advertising effects"
~subject:"Social Marketing"
~subject:"United States"
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Advertising effects
Social Marketing
United States
Fernsehprogramm
3
Product Placement
3
Product placement
3
Television programme
3
USA
2
Arzneimittel
1
Belgien
1
Belgium
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Brand
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Brand image
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Brand management
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Environmental consciousness
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Markenartikel
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Markenführung
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Pharmaceuticals
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Dens, Nathalie
1
Giner Larza, Eva Maria
1
Kowalczyk, Christine
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Martinez, Jennifer
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Pelsmacker, Patrick de
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Rubia Orti, Daniel de la
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Rubia Orti, Jose Enrique de la
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Engaging consumers through branded entertainment and convergent media
The journal of media economics
13
Journal of advertising research
10
Working paper / National Bureau of Economic Research, Inc.
7
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
5
JMM : the international journal on media management
4
Psychology & marketing
4
The American journal of economics and sociology
4
Discussion paper / Centre for Economic Policy Research
3
European journal of marketing : EJM
3
Journal of marketing communications
3
Journal of promotion management : JPM
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Applied economics
2
Faculty & research / Insead : working paper series
2
International journal of advertising : the review of marketing communications
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of promotion management : innovations in planning and applied research
2
Journal of sports economics
2
Sport management review
2
The journal of law & economics
2
Tourism management : research, policies, practice
2
Allmächtige PR, ohnmächtige PR : die doppelte Vertrauenskrise der PR
1
An American Enterprise Institute/Ballinger publication
1
Applied economics letters
1
Applied financial economics
1
Arts and the market
1
Atlantic economic journal : AEJ
1
Bridging the gap between advertising academia and practice
1
Brookings-Wharton papers on urban affairs
1
CESifo working papers
1
Contemporary research in sports economics : proceedings of the 5th ESEA Conference
1
Cultural studies and anti-consumerism : a critical encounter
1
Discussion paper / Institute of Social and Economic Research
1
Discussion paper series / IZA
1
Economic development : journal of the Institute of Economics, Skopje
1
Economics discussion papers
1
Economics letters
1
Economics of art and culture : invited papers at the 12th international conference of the Association of Cultural Economics International
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Sitcoms make you laugh and recycle : exploring the concept of behavior placements
Kowalczyk, Christine
;
Martinez, Jennifer
- In:
Engaging consumers through branded entertainment and …
,
(pp. 149-169)
.
2015
Persistent link: https://www.econbiz.de/10011389594
Saved in:
2
Product placement in the pharmaceutical industry : the case of Sinemet in ER
Rubia Orti, Jose Enrique de la
;
Giner Larza, Eva Maria
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 170-188)
.
2015
Persistent link: https://www.econbiz.de/10011389602
Saved in:
3
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
Saved in:
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